A bold rebranding for a cross-training gym in Sousse, aligning the brand’s visuals with its strong community-driven mission and athletic spirit.
Freelance/Client
06/2023
Redesigned the entire brand identity of Inferno Gym by refining its brand attributes and building a consistent, powerful visual system.
Inferno Gym, based in Sousse, Tunisia, is more than just a gym, it’s a movement. With a mission to make cross-training more accessible and to build a close-knit community, the brand needed a stronger visual identity to match its purpose. The existing brand had grown organically but lacked consistency and clarity. Through this rebranding project, I worked on redefining Inferno’s brand attributes and creating a new visual language that speaks powerfully to its members and audience.
The redesigned identity balances strength and approachability, capturing the raw energy of training with a visual system that’s bold and scalable.
Elyess can work efficiently in a fast-paced environment and easily handled my constant feedback, always meeting deadlines and exceeding expectations.