A bold, clever logo for a Madrid-based productivity consultancy, blending symbolism and simplicity to communicate expertise and efficiency.
Freelance/Client
04/2024
Designed a smart and symbolic brand identity that merges the initials G and P to reflect productivity, progress, and professionalism.
Gurú Productivo is a productivity consulting firm based in Madrid, working with international clients to streamline operations and maximize efficiency using tools like Asana, Monday.com, Slack, and Google Suite. The logo design centers around a clever fusion of the initials G and P, forming a dynamic arrow to symbolize growth, optimization, and forward momentum. A gradient touch adds energy and modernity. When rotated, the logo reveals a subtle checkmark, a hidden nod to task completion and productivity.
This identity balances intelligence and minimalism, providing Gurú Productivo with a visual mark that’s as strategic and focused as the services they offer.
Elyess went above and beyond on this project, he is one of those designers that really tell you what talent and passion is like. He exceeded the expectations, so I will look forward to continue working with him on any possible project I have.