A rebranding project for one of Tunisia’s most accessible fashion retailers, built around simplicity, elegance, and staying true to an iconic symbol.
Freelance/Client
08/2020
The task was to redesign Elu’s brand identity, keeping the legacy “ELU” symbol intact while refining it into a modern, simple, and elegant wordmark suitable for all formats.
Elu is a nationwide apparel brand known for its affordable, high-quality fashion and wide presence across Tunisia. The challenge was to modernize its visual identity while preserving the iconic “ELU” symbol recognized by a broad customer base.
The original wordmark was reimagined with cleaner lines and better balance—giving it a modern, elegant look that works seamlessly in both digital and physical spaces.
This visual uplift aligns with Elu’s long-term business strategy: to evolve while staying accessible and rooted in familiarity.